Merchant are one of the UK's leading design and communication agencies. Their brand needed a refresh – from logotype to website. A merchant in the traditional sense is the bridge between the supplier and buyer, in this case the link between the client and their audience – a ligature within the logotype is used to symbolise this. The key services Merchant offer are strategic thinking / consultancy, design and project management. These are presented as; best advice, inspired design and peace of mind. In turn patterns were created to reflect each of these visually. The colour palette is primarily black & white with a bright accent colour. These elements combine to create a sophisticated and unique brand.