The Institute of Leadership and Management (ILM), is the UK's leading provider of vocational qualifications. They asked 400 to update their brand-style to accurately reflect who they are and what they offer — also to help reinforce their position as market leader and authority within their sector.
All visual elements of the brand were reviewed and our recommendations discussed with the client before any new design work was undertaken. Based on these findings we injected not only a freshness but consistency into their communications. The key brand elements updated were; refined logotype, new brand typeface, revised colour palette and literature style. An illustration was also commissioned to visually represent key services and areas of expertise.
A brand toolkit has also been produced to clearly to demonstrate how these elements should be used in application.