Futurewise is a comprehensive careers and higher education guidance scheme to support 15 to 23 year olds in researching their options and making informed decisions about their future. The look and feel to the brand we created had to appeal, not only to young people but also to their parents and teachers, this had to be achieved on a fairly tight budget. To answer this brief we used strong graphic illustrations to convey the services they offered (networking, support, discussion, etc), used a vibrant colour palette and developed a contemporary image style. The tone of voice was informative yet clear and straight forward helping to create a modern, fresh, appealing education tool.