Identity design for a start-up consultancy specialising in branding and marketing strategy. Fire and Flux has a flexible, bespoke and collaborative approach to design management backed up with solid industry experience.
The name comes from the philosophy of eternal change. You can never step into the same river twice for the simple reason that the water you dip your toes into on the second occasion is not the water you touched the first time around. Fire is not seen as destructive but transformative — everything exists in a permanent state of flux.